Phil McGowan Photography
Work / Phil McGowan Photography
Phil McGowan Photography offers a range of high quality landscape photography from across the world. Prints are available for collection and delivery.
The Objectives
Ensure accessible information architecture to ensure easy browsing and a frictionless user experience
Implement a dedicate e-commerce solution to allow for online ordering and order fulfilment of fine art print photography
Create a user-friendly product story with easy navigation and filtering options
Improve organic SEO search results and boost overall conversion
Implement a fully responsive solution backed by Squarespace CMS
The Prototype
Phil needed a user-friendly, customised website design to showcase his photography in unique gallery formats while providing an option to purchase prints directly from the gallery.
Visitors would be able to view and search print photography in a way that better showcases Phil’s work without compromising on any of the functionality of a dedicated e-commerce store.
The Style
We opted for a simple colour palette and style guide, with complimentary colours that allowed the photography to stand out on every page. The script photography in the logo evokes a personal but professional brand personality.
The Store
We built out a fully integrated online store ideal for print photography. Integrating multiple online payment processors, offering a variety of product variants to accommodate different frames, sizes etc.
Start Your Project
Create a custom Squarespace website that engages with your customers, boosts your online credibility and coverts.